POSITION SUMMARY:
The main responsibility is to ensure a high level of awareness and subsequent recommendation of our range of Nestle GERBER products and services (i.e. Start Healthy, Stay Healthy Integrated Nutrition System) which supports our overall Sales and Market Share objectives.
Primary focus will be Hospitals, Pediatricians and WIC Offices (i.e. State Public Health Units) and the representative must have a credible knowledge of Infant/Toddler nutrition as well as our range of products and services, with strong selling, organization, coordination and team working skills
Main Roles and Responsibilities:
- Within selected Hospitals, achieve Infant Formula Conversion and Trial objectives, for non-WIC births.
- Within selected Pediatrician offices, ensure the awareness and recommendation of our Nestle GERBER product range and Start Healthy, Stay Healthy (SHSH) Integrated Nutrition System (Birth to 48 months of age). In particular leverage SHSH to establish GERBER Infant Formula as the gateway product into the system if an Infant is not breastfed (which is the ideal nutrition for feeding Infants).
- Within State WIC Offices and Public Health Care units, focus on assisting in educating the WIC nutritionalists and program participants on the importance of early Childhood nutrition and our range of products and services.
Create opportunities for selling against approved non-contract products in Nestle non-WIC states, limit off contract usage in our WIC States and gather appropriate intelligence and insights by fostering strong relationships.
In addition, manage and coordinate the appropriate business logistics between the WIC offices and our Retail teams to achieve our shared business and sales objectives within the State.
- Manage all individual Sales/Marketing budgets i.e. Nurser Samples, SHSH Hospital Discharge Kits (SDK's), Speaker/Education Programs and literature) based on a Regional 'Trial Efficiency Ratio', to ensure the best return on these investments.
- Strategically manage a database that includes prioritization of Hospital,, Ped office visits, and WIC offices as well as product sample distribution, key insights and competitive activities.
-Develop effective selling skills and knowledge about Nestlé GERBER products and SHSH Integrated Nutrition System.
- Develop knowledge concerning competitive products and how to sell against them.
- Attend and participate in appropriate training classes, where you may have to travel for a week or more.
- Participate in relevant medical professional national and local convention exhibits.
This position requires knowledge equivalent to that which would normally be acquired by completing a 4-year college degree program in a science-related field (nursing, biology or nutrition) or in marketing or business administration. Must have a valid driver's license with a good driving record.
MINIMUM TRAINING AND/OR EXPERIENCE REQUIRED:
Candidates should have 2 to 3 years experience in the clinical/healthcare environment.
Sales experience will be beneficial.
MINIMUM SKILLS REQUIRED:
Articulate, assertive, self-motivated, confident, strong interpersonal skills and demonstrate creative thinking and problem solving skills.
Good business acumen is a requirement, as is the ability to adapt well within rapidly changing work and industry environment. Extensive computer skills a plus.
Comfort discussing issues with physicians, dietitians, nurses and other clinical professionals.
Basic minimum work schedule: Monday ' Friday, 40 hours per week with additional hours as necessary.
Some weekend work is required.
Must be able to travel within territory and to assigned meetings.
Ability to read, listen and communicate effectively in English both verbally and in writing.
Ability to stand, walk, sit continuously to perform essential functions for an eight hour-plus shift.
Ability to distribute samples as needed to MD offices and hospitals